Let’s not beat about the bush – that is the purpose of this book. Alan Palmer gives examples of how we often don’t get straight to the point, which creates mistrust.
The Steve Masters blog
Digital marketing tips, views and analysis
The Steve Masters blog Posts
Adverts are necessary in publishing, but how much should readers have to put up with? I have compared the layouts of several national UK newspaper websites.
Continue reading Is advertising more important than user experience?
The augmented reality version of the classic “pocket monster” game has, within just a few days, generated hundreds of stories about all aspects of the game.
Kudos to the Liberal Democrats, whose webmasters jumped on the Theresa May news quickly, to optimise the 404 page of the website for a bit of fun and PR.
Continue reading LibDem webmasters show how to use a 404 page
It is possible to simplify what SEO is all about. Here, then, is the plain English summary of SEO
Spoiler alert. The next advert you watch is pulling the wool over your eyes. That promise of weight loss, better hair, more satisfied kids or a longer, stronger erection has some small print.
Continue reading Are we being ad? Seeing between the lines of commercials
Blog idea and headline generators make it easy to come up with content ideas. But your ideas should be more than a checklist of vacant stories – they need to fulfill a human need.
Continue reading 5 ways to come up with original blog post ideas
Is there a better web invention since the WWW than the hashtag? It has changed our ability to communicate with a wide audience, and it enables us to find information around a theme.
Continue reading Is the hashtag the best invention since the worldwideweb?
Jo Owen’s approach to this topic is enjoyable and easy to digest. The book is well written and well structured, with clear guidance on topics like active listening, acting the part, how to plan and run meetings.
Continue reading How to Influence and Persuade – book review
Google has created algorithms that look for spam in websites that have been hacked. Here’s why you need to take spam and hacking seriously.
I am privileged. Virgin Media considers me to be such an important customer that I have been offered the chance to be THE FIRST person to try its new app.
You can now post to Instagram via the Hootsuite application. Instagram has taken a while to add user interface enhancements that make it easy to…
As an exercise, I tested a few newsletters to see what happens when you click the unsubscribe button. Here are the examples of unsubscribe processes.
In this book by Amitav Chakravarti and Manoj Thomas, you will learn about what makes people click the buy button, and what stops them doing so.
Continue reading Why People (Don’t) Buy – The Stop Go Signals
The Google Display Network serves ads into more than two million websites. Those ads can be text, images, Flash movies or videos.
Continue reading What is the Google Adwords Display Network?
Book review: The Progress Principle – Using small wins to ignite joy, engagement and creativity at work. This is a book that any manager can learn from.
Continue reading The Progress Principle – Teresa Amabile and Steven Kramer
People who give advice on copywriting often say, “Avoid using the passive voice.” This universal statement is not always correct but, more importantly, it is…
Continue reading Using active instead of passive voice in marketing copy
As well as creating a Pinterest link to Facebook and Twitter for simultaneous posting, you can link Google Plus, Gmail, Yahoo and Hotmail to cross-reference contacts.
Continue reading How to link your Facebook and Twitter to Pinterest
