The Steve Masters blog
Spoiler alert. The next advert you watch is pulling the wool over your eyes. That promise of weight loss, better hair, more satisfied kids or a longer, stronger erection has some small print.
Is there a better web invention since the WWW than the hashtag? It has changed our ability to communicate with a wide audience, and it enables us to find information around a theme.
Book review: The Progress Principle – Using small wins to ignite joy, engagement and creativity at work. This is a book that any manager can learn from.
People who give advice on copywriting often say, “Avoid using the passive voice.” This universal statement is not always correct but, more importantly, it is often confusing because most of us use passive speech...
As well as creating a Pinterest link to Facebook and Twitter for simultaneous posting, you can link Google Plus, Gmail, Yahoo and Hotmail to cross-reference contacts.
How does Google Plus compare with other social networks like Facebook and Twitter? Statistics suggest it is far from a lame social network.