Why do we give permission to apps without thinking, allowing them to access our data, while we care about controlling our own privacy settings? Because we want better apps, better technology.
Digital marketing tips, views and analysis
The Steve Masters blog Posts
Most of the time I am unable to simply read the news, because a number of obstacles get in the way. No wonder 11% of internet devices have ad blockers installed.
Continue reading Advertisers only have themselves to blame for ad blocking
I’d say this book is for someone who already has some understanding of SEO, who wishes to expand that understanding.
Now we have Black Friday in the UK. I don’t mind that, but why do we have to run Black Friday deals over two weeks or even longer?
I am fascinated with the Brexit and the Trump stories – mainly because of the PR and communication insights that both offer. Trump’s a master at media spin.
Continue reading What Brexit and Trump can teach us about PR and communications
Facebook is promoting live video amid a perfect storm – the availability of personal mobile technology and the availability of social publishing platforms.
Continue reading Facebook Live ad campaign means video is HERE
Let’s not beat about the bush – that is the purpose of this book. Alan Palmer gives examples of how we often don’t get straight to the point, which creates mistrust.
Adverts are necessary in publishing, but how much should readers have to put up with? I have compared the layouts of several national UK newspaper websites.
Continue reading Is advertising more important than user experience?
The augmented reality version of the classic “pocket monster” game has, within just a few days, generated hundreds of stories about all aspects of the game.
Kudos to the Liberal Democrats, whose webmasters jumped on the Theresa May news quickly, to optimise the 404 page of the website for a bit of fun and PR.
Continue reading LibDem webmasters show how to use a 404 page
It is possible to simplify what SEO is all about. Here, then, is the plain English summary of SEO
Spoiler alert. The next advert you watch is pulling the wool over your eyes. That promise of weight loss, better hair, more satisfied kids or a longer, stronger erection has some small print.
Continue reading Are we being ad? Seeing between the lines of commercials
Blog idea and headline generators make it easy to come up with content ideas. But your ideas should be more than a checklist of vacant stories – they need to fulfill a human need.
Continue reading 5 ways to come up with original blog post ideas
Is there a better web invention since the WWW than the hashtag? It has changed our ability to communicate with a wide audience, and it enables us to find information around a theme.
Continue reading Is the hashtag the best invention since the worldwideweb?
Jo Owen’s approach to this topic is enjoyable and easy to digest. The book is well written and well structured, with clear guidance on topics like active listening, acting the part, how to plan and run meetings.
Continue reading How to Influence and Persuade – book review
Google has created algorithms that look for spam in websites that have been hacked. Here’s why you need to take spam and hacking seriously.
I am privileged. Virgin Media considers me to be such an important customer that I have been offered the chance to be THE FIRST person to try its new app.
You can now post to Instagram via the Hootsuite application. Instagram has taken a while to add user interface enhancements that make it easy to…
